Search Engine Optimisation
The Internet is now dramatically adding to PPMA members machinery marketing activities. With the latest generation of engineers throughout the world having been brought up with the internet, the internet search engines are the logical first place to go when they look for any product or service.
This means that the “visibility” of your website is paramount to successfully stimulating good enquiries. The bottom line is that there are only 10 positions on the front page of the Google search engine. If you’re not on the front page, the chances are that you won’t be found.
Why Advertise?
The PPMA is spending time, money and resources developing the PPMA website into a highly search engine visible industry portal for processing and packaging machinery. Every member has a listing on the PPMA website as part of their membership package. In addition, the PPMA has developed a number of industry articles which will score highly with the search engines. For example, if the phrase "self adhesive label applicators" is typed into the Google search engine the PPMA industry page relating to self adhesive label applicators appears high on the list of results. When this page is clicked, the article appears together with any advertising that a PPMA member has purchased.
Not every sector is covered by these industry article pages yet. A number of sectors have been initially selected by the PPMA to develop the techniques involved. Ensuring that these pages appear as high as possible in the search engines will require ongoing investment and assistance from PPMA members. The goal is to provide members access to high ranking search engine positions at a fraction of the cost of doing it themselves or advertising on other industry websites.
Costs
Early adopters £750 per annum plus a guarantee of £750 for the second year if taken.
£950 per annum thereafter.
Contacts
Media Sales
David Chadd T: 020 8773 5505
E: david.chadd@ppma.co.ukDavid Harrison T: 020 8773 5513
E: david.harrison@ppma.co.ukTechnical Information
Robert Brown T: 020 8773 5509
E: robert.brown@ppma.co.ukPPMA Journal
The second new PPMA Internet product is the PPMA Journal. This is personal internet publishing for members looking to put press releases, videos and customer information directly onto the internet without the need for a sophisticated in house web design team. Built upon blogging technology, PPMA Journals will enable every PPMA member to build up a portfolio of application stories, press releases and product information on the internet as easily as producing a word processed document. Once this information has been published onto the internet, it will remain live and can be found by customers via the search engines. It can also be used to show agents, distributors and customers to articles directly relating to their application. This is all done without the requirement to modify an existing website.